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第五屆中國數(shù)字營銷創(chuàng)新國際峰會即將召開

數(shù)字營銷大數(shù)據(jù) 互聯(lián)網(wǎng)

數(shù)據(jù)猿 | 2017-02-15 14:49

【數(shù)據(jù)猿導(dǎo)讀】 “第五屆中國數(shù)字營銷創(chuàng)新國際峰會”將于2017年3月9日至10日于上海圣諾亞皇冠假日酒店舉辦。本次會議由上海希為投資管理有限公司主辦

“第五屆中國數(shù)字營銷創(chuàng)新國際峰會”將于2017年3月9日至10日于上海圣諾亞皇冠假日酒店舉辦。本次會議由上海希為投資管理有限公司主辦。

中國產(chǎn)業(yè)信息網(wǎng)發(fā)布的《2015-2020年中國物聯(lián)網(wǎng)市場運行態(tài)勢與投資前景評估報告》指出：目前中國數(shù)字營銷市場正在經(jīng)歷高速發(fā)展階段，相關(guān)數(shù)據(jù)顯示，過去三年的市場增長率均在40%以上，與此同時，數(shù)字營銷向移動端發(fā)展的趨勢較為明顯，移動端將成為未來廣告營銷主戰(zhàn)場。

隨著VR、AR，智能體驗店、數(shù)字互動廣告等新技術(shù)的發(fā)展，品牌通過技術(shù)重塑用戶體驗場景，帶來身臨其境的用戶體驗，構(gòu)建品牌與用戶相互對話的新溝通環(huán)境，從而加深用戶對品牌的深入認知和情感聯(lián)結(jié)。用戶從被動的接受者成為主動體驗和參與品牌營銷的一部分，也更容易成為消費者并將這種體驗進行擴散。

而隨著用戶的消費個性化，傳播渠道的多元化，內(nèi)容的價值得以重新被發(fā)現(xiàn)，并且啟示創(chuàng)意營銷人，應(yīng)當多從用戶角度考慮，讓技術(shù)和內(nèi)容更好地為品牌傳播的初衷而服務(wù)。

本次會議的重點在于探索如何在移動互聯(lián)網(wǎng)時代，整合移動數(shù)字營銷策略，通過創(chuàng)意的內(nèi)容，互動營銷的技術(shù)，新型視覺營銷技術(shù)，原生廣告，智能營銷等實現(xiàn)以用戶為中心，增強個性化體驗的商業(yè)運作模式轉(zhuǎn)型，助力企業(yè)完成數(shù)字化轉(zhuǎn)型。

本次會議將包括：

業(yè)界知名權(quán)威精彩演講

150+國內(nèi)互聯(lián)網(wǎng)，電商，零售，服裝，化妝品，家電數(shù)碼，汽車，金融，航空，房地產(chǎn)，傳媒/廣告，公關(guān)等相關(guān)企業(yè)決策人交流

“互聯(lián)網(wǎng)+”下一步怎么走？

正確定位虛擬現(xiàn)實移動視頻廣告

數(shù)據(jù)驅(qū)動，跨渠道銷售

通過個性化的溝通方式實時地與消費者保持互動，增強與用戶的黏性

人工智能時代，百度的智能營銷策略

虛擬現(xiàn)實如何驚艷品牌的用戶體驗

大數(shù)據(jù)驅(qū)動下的電子商務(wù)和品牌營銷

小組討論：消費升級的時代背景下，創(chuàng)造優(yōu)質(zhì)內(nèi)容，挖掘品牌IP

品牌傳播之路：用內(nèi)容營銷吸引消費者

構(gòu)建以客戶為核心的營銷模式

測量內(nèi)容營銷投資回報率的關(guān)鍵績效指標

品牌在直播平臺上爭得一席之地時，如何使營銷落地，流量表現(xiàn)？

虛擬現(xiàn)實/增強現(xiàn)實技術(shù)將如何影響程序化購買？

海爾的社交客戶關(guān)系管理探索與實踐

揭秘創(chuàng)意營銷的秘訣

擁抱忠粉的最佳渠道

用戶是如何影響、塑造公司業(yè)務(wù)的；復(fù)雜數(shù)字世界，如何跨渠道營銷

小米，營銷新世界

……

更多詳細內(nèi)容，請登錄官方網(wǎng)站：

2017中國數(shù)字營銷創(chuàng)新國際峰會

http://www.ecvinternational.com/2017DigitalMarket/

論壇信息請咨詢：

聯(lián)系人：Jennifer Yu

電話：+86 21 6605 9539 -802

手機：+86 139 1671 3884

傳真：+86 21 6605 2939

郵箱：Jennifery@ecvinternational.com

“5^th China Digital Marketing Innovation Summit” will be held in Crowne Plaza Shanghai Noah Square on March 9th -10th , 2017.. The Summit is organized by ECV International Shanghai Co., Ltd.

According to the 2015--2020 China's Internet of Things Market Operation Situation and Investment Prospects Assessment Report published by China Industrial Information Network (http://www.chyxx.com): Currently, China's digital marketing is in rapid growth, and in the past 3 years, the yearly market growth was above 40% on average, highlighting the mobile APP development trend of digital marketing, and in the future mobile APP will become the main battlefield of advertising & marketing.

With the development of VR, AR, intelligent experience store, digital interactive advertising and other new technologies, a brand by virtue of technology can reshape the user experience scenarios, bring immerse user experience, build brand new communication & dialogue environment with users, and thereby enhance user's in-depth brand recognition and emotional connection. Users change from passive recipients to part of the experience and active participation in brand marketing, prospective consumers are more likely to become actual consumers and spread this kind of experience.

Along with users consumption personalization and communication channels diversification, the value of content is rediscovered, to inspire creative marketing professionals who should consider more from the user's point of view, so that technology and content will better serve the original intention of brand communication.

The focus of this conference is to explore how to integrate mobile digital marketing strategy, achieve user-centric creative content, interactive marketing technology, new visual marketing technology, native advertising, and smart marketing, and enhance personalized experience business model transformation, help enterprises to complete the digital transition in the mobile Internet era.

This summit will include:

Wonderful Speeches by the Executives of Well-known Social Media Platform and Relative Enterprises

Over 150 C-level executives and decision-makers of medium to large organizations from garments, consumer goods, cosmetics, home appliances and digital products, finance, aviation, automobile, real estate, media/public relations,advertising, electric power and automation,consulting firms ,etc.

The summit will focus on the hot topics as below：

Where Next for the “Internet Plus” Initiative?

Getting it Right with VR Mobile Video Advertising

Data-driven Cross-channel Engagement

Reach Consumers with Personalized ,Relevant Communications in Real Time

Baidu’s Smart Marketing Strategy in the AI Age

How VR is Amazing Brand Experiences

Panel Discussion: Creating High -quality Content, Taping Brand IP under the Background of Consumption upgrade

DT Driven Ecommerce& Brand Marketing

The Road to Brand Broadcasting: Engaging the C Suite with Content Marketing

Building a Customer-obsessed Operating Model

KPIs for Measuring Content Marketing ROI